HireBetter
VP Marketing Murrieta CA
The Role: VP of Marketing
Location: Murrieta, California
The Company
HireBetter’s client is a natural skincare company that inspires fresh perspectives on beauty through traditional practices. They believe that caring for your skin shouldn’t come at the expense of your health and formulate products using fewer + better ingredients derived from nature for maximum purity and potency. Our client seeks to improve the health, well-being and confidence of our community through powerful, non-toxic skincare products, life-changing clean-living education and intentional human connection.
The Role
Reporting directly to the CEO, the Vice President of Marketing will oversee the entire marketing organization and play a pivotal role in accelerating brand growth, customer acquisition, and loyalty across key channels—including paid media, brand strategy, and affiliate/influencer partnerships. The VP will lead a 13‑member team (with three direct reports: Director of Brand, Director of Growth/Paid Media, and Senior Partnerships Manager) and collaborate with the CEO to steward a $20–25 million marketing budget.
Responsibilities
- Leadership & Strategy
- Craft and execute an enterprise‑level marketing roadmap aligned with company goals.
- Foster a culture of accountability, collaboration, and innovation while mentoring emerging leaders.
- Set, track, and report on KPIs across all marketing channels; use insights to refine strategy.
- Partner with the CEO to allocate and manage budget resources for maximum ROI.
- Paid Media
- Direct performance marketing across Google, Facebook, Instagram, TikTok, and emerging platforms to deliver balanced acquisition and retention.
- Maintain brand integrity and mission alignment across all paid campaigns.
- Brand Strategy
- Position the company as the category leader in natural skincare and wellness.
- Oversee brand storytelling, content, and product‑launch marketing.
- Affiliate & Influencer Programs
- Scale affiliate and influencer partnerships with measurable ROI.
- Support the Senior Partnerships Manager in cultivating high‑value relationships that authentically represent the brand.
Qualifications
- 8+ years in senior marketing leadership, ideally within DTC or natural products.
- Demonstrated success stewarding multimillion‑dollar budgets and driving growth.
- Deep expertise in paid media, brand strategy, and affiliate/influencer programs.
- Proficiency with Shopify, Klaviyo, Google Analytics, and related mar‑tech stacks.
- Proven ability to build, inspire, and retain high‑performing teams.
- Strong analytical, strategic‑thinking, and communication skills.
To Apply
Interested candidates should apply through the HireBetter website at jobs.hirebetter.com. Qualified applicants will be responded to as quickly as possible.
Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.