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Director of Digital Marketing

Austin, Texas 78741 | Direct Hire

Post Date: 03/05/2018 Job ID: 1784 Industry: Marketing, Non-executive

The Company

Our client is an online retailer in consumer packaged goods.  They have enlisted HireBetter in their search for a Digital Marketing Director.  In this role, you will report directly to the VP of eCommerce. 

  • Direct and oversee the organization' s digital marketing initiatives.
  • Manage the annual marketing process, taking ownership of the marketing budget, reconciling revenue and managing spend categories.  
  • Responsible for the development and implementation of internet marketing strategies meant to optimize digital marketing effectiveness and enhance user experience.
  • Review and approve web marketing content meant to drive traffic and generate sales.
  • Execute search engine marketing or online promotions.
  • Analyze and interpret  web analytics and metrics to be used for market site enhancements and to leverage optimization of all programs.
  • Collaborate with senior management and interface with internal departments to ensure the common goals of the organization. 
  • Maximize current marketing initiatives while developing new directions and actions.   
  • Direct the email marketing strategies analyzing results against objectives. 

  • 7+ years of experience specifically with digital marketing with a transactional retail website.
  • Bachelor' s degree in Marketing or Business
  • 2+ years of experience in a leadership capacity within digital marketing.
  • Advanced Excel skills
  • Experience in project management

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